Skills
Validating a market and building a business model
Before creating an offer, you must establish that somebody will pay to have the problem solved. Market research, customer interviews, first offer, pricing, cash forecast: five steps turn an idea into a business that balances its books.
From the problem to the first paying customer
An idea becomes a business the day a customer settles an invoice. Everything before that serves to bring that day closer: identify a real and frequent problem, talk to the people who live it, frame a narrow offer, set its price and check that cash in covers cash out. The programme follows exactly that order over eighteen months, through to incorporation under the OHADA framework and an entrepreneurial project run on a real activity.
- Frame a customer problem and verify its frequency through interviews
- Build a business model and test its revenue assumptions
- Set a price consistent with perceived value and unit cost
- Draw up a twelve-month launch cash flow forecast
The exact measure
You take a venture from idea to its first formalised sales, with its accounts and its legal framework in place. Volumes, credits and certified outlets, recomputed from the official catalogue.
- teaching blocks
- 5
- of taught instruction
- 640 h
- credits in total
- 64
- professional qualifications concerned
- 3
Catalogue rule: one credit is twenty-five hours of work, ten of them taught.
- Entrepreneurship
- 420 (66 %)
- Digital Marketing
- 220 (34 %)
The blocks that build it
The skill is built block after block, in the order of the years. You see here exactly where it is taught, and for how many taught hours.
| Teaching block | Programme | Taught hours | Year |
|---|---|---|---|
| From idea to problem | Entrepreneurship | 120 h | Year 1 |
| Business model | Entrepreneurship | 120 h | Year 1 |
| Prototype and first offer | Entrepreneurship | 100 h | Year 1 |
| Financial management of the launch | Entrepreneurship | 80 h | Year 1 |
| Marketing fundamentals and the customer journey | Digital Marketing | 220 h | Year 1 |
What you can aim for with it
Each row opens a qualification page: blocks, volume, duration and entry requirements.
| Professional qualification | Target occupation | Level | Taught volume |
|---|---|---|---|
| SME Chief Executive | owner-manager, SME chief executive | 7 · Expert and executive | 700 h |
| Business Development Manager | account manager, senior salesperson | 5 · Senior technician and supervisor | 700 h |
| Digital Product Owner | product owner, digital project officer | 5 · Senior technician and supervisor | 700 h |
Durations, volumes and fees
Everything is shown here, with no quote and no prior call. The amount you read is the amount you pay.
| Programme | Level | Duration | Fees |
|---|---|---|---|
| Entrepreneurship | Bachelor's degree | 18 months | 4 400 000 GNF per year |
| Digital Marketing | Bachelor's degree | 2 years | 4 600 000 GNF per year |
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