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Institute of Advanced Technological and Commercial Studies

Glossary

Key indicator: the figure that triggers a decision

A key indicator measures what matters for steering. Its worth lies in the decision it triggers: a figure nobody looks at and that changes nothing stays data, not an indicator. Five indicators watched weekly steer better than thirty published monthly.

Measuring in order to decide

A key indicator is a measure chosen because it drives a decision. It carries four attributes: a written calculation definition, an identified data source, a measurement frequency and a threshold beyond which you act. The hard part is not measuring, it is choosing: five indicators watched weekly steer better than thirty published monthly.

  • A written calculation definition and an identified data source
  • A measurement frequency and a threshold that triggers action
  • Five indicators followed beat thirty published

The four attributes of a useful indicator

The Business Intelligence and Steering programme has candidates build the full chain: from source data to indicator, then to alert threshold. The Digital Marketing programme applies it to a campaign: acquisition cost, share of budget committed, measured return over the period.

AttributeThe question it answers
Calculation definitionHow the figure is obtained, formula included
Data sourceWhere the data comes from and who answers for it
FrequencyHow often the measure is refreshed
Action thresholdAt what value someone acts

Programmes that have you build indicators

2 catalogue programmes put “Key indicator” to work: 240 credits and 2400 taught hours in total. The official rule holds throughout — one credit stands for 25 hours of work, 10 of them taught. Every line below is recomputed from the programme page: level, duration, credits, taught volume and fees in Guinean francs appear exactly as filed in the official catalogue.

ProgrammeLevelDurationVolumeFees
Business Intelligence and SteeringBachelor's degree2 years120 credits · 1200 taught hours5 000 000 GNF per year
Digital MarketingBachelor's degree2 years120 credits · 1200 taught hours4 600 000 GNF per year
Key indicator: the figure that triggers a decision — Glossary | IHETC — IHETC