Glossary
Key indicator: the figure that triggers a decision
A key indicator measures what matters for steering. Its worth lies in the decision it triggers: a figure nobody looks at and that changes nothing stays data, not an indicator. Five indicators watched weekly steer better than thirty published monthly.
Measuring in order to decide
A key indicator is a measure chosen because it drives a decision. It carries four attributes: a written calculation definition, an identified data source, a measurement frequency and a threshold beyond which you act. The hard part is not measuring, it is choosing: five indicators watched weekly steer better than thirty published monthly.
- A written calculation definition and an identified data source
- A measurement frequency and a threshold that triggers action
- Five indicators followed beat thirty published
The four attributes of a useful indicator
The Business Intelligence and Steering programme has candidates build the full chain: from source data to indicator, then to alert threshold. The Digital Marketing programme applies it to a campaign: acquisition cost, share of budget committed, measured return over the period.
| Attribute | The question it answers |
|---|---|
| Calculation definition | How the figure is obtained, formula included |
| Data source | Where the data comes from and who answers for it |
| Frequency | How often the measure is refreshed |
| Action threshold | At what value someone acts |
Programmes that have you build indicators
2 catalogue programmes put “Key indicator” to work: 240 credits and 2400 taught hours in total. The official rule holds throughout — one credit stands for 25 hours of work, 10 of them taught. Every line below is recomputed from the programme page: level, duration, credits, taught volume and fees in Guinean francs appear exactly as filed in the official catalogue.
| Programme | Level | Duration | Volume | Fees |
|---|---|---|---|---|
| Business Intelligence and Steering | Bachelor's degree | 2 years | 120 credits · 1200 taught hours | 5 000 000 GNF per year |
| Digital Marketing | Bachelor's degree | 2 years | 120 credits · 1200 taught hours | 4 600 000 GNF per year |
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