Skills
Running a community on social media
Editorial line, calendar, production, engagement, moderation, reporting: a social presence is run like a media outlet. This skill turns a loosely followed page into a relationship channel that genuinely supports the business.
Running a media outlet, not a page
A living community rests on three decisions taken once and for all: who you speak to, what you speak about, and at what rhythm. The rest becomes execution — a calendar kept, repeatable formats, moderation whose rules are published in advance, a monthly report linking activity to commercial results. The short course installs that organisation in two months, on the sub-region's actual habits: mobile first, short video, direct messaging.
- Define an editorial line and a calendar sustainable over three months
- Produce short formats suited to mobile and a modest connection
- Facilitate exchanges and apply published moderation rules
- Report on activity in a monthly review linked to sales
The taught hours, block by block
The catalogue rule applies throughout: one credit stands for twenty-five hours of work, ten of them taught. These rows give the exact translation.
| Teaching block | Programme | Taught hours | Year |
|---|---|---|---|
| Editorial line | Community Management | 10 h | Year 1 |
| Content production | Community Management | 10 h | Year 1 |
| Engagement and moderation | Community Management | 10 h | Year 1 |
| Social networks, community and influence | Digital Marketing | 180 h | Year 2 |
The occupations within reach
The volumes shown are those of the filed framework, competency blocks included.
| Professional qualification | Target occupation | Level | Taught volume |
|---|---|---|---|
| Marketing Assistant and Community Manager | digital communications officer | 4 · Skilled employee and operative | 400 h |
| Graphic Designer and Production Operator | graphic designer, prepress operator | 4 · Skilled employee and operative | 600 h |
| Chief Sales and Marketing Officer | sales director, marketing director | 7 · Expert and executive | 700 h |
What you command on completion
You run an organisation's social presence single-handed, from editorial line to monthly performance report. The statement below is a commitment: it is what the training makes you able to carry out.
- teaching blocks
- 4
- of taught instruction
- 210 h
- credits in total
- 21
- professional qualifications concerned
- 3
Catalogue rule: one credit is twenty-five hours of work, ten of them taught.
Your routes in
Each row leads to the full programme page: objectives, admission, blocks and calendar.
| Programme | Level | Duration | Fees |
|---|---|---|---|
| Community Management | Short course | 2 months | 1 000 000 GNF in total |
| Digital Marketing | Bachelor's degree | 2 years | 4 600 000 GNF per year |
Before you decide
Is this course suitable for a solo entrepreneur?
It is designed to fit into two months alongside a business, and it produces an organisation applicable from week one: calendar, formats, moderation rules.
Do you learn to produce the visuals?
The content production block covers making short formats. The graphic operator qualification goes further, over 600 taught hours of graphic production.
How is the result measured?
Through a monthly report linking audience, interactions and commercial effects. The measurement block teaches how to pick indicators that genuinely commit.
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