Compare
Steering acquisition or running the community
Two formats, two neighbouring trades and one shared ground: attention online. One covers the full chain, from strategy to measurement, over two years. The other equips the daily running of a community in a few weeks. Here are their real volumes and fees.
Two scopes, one shared ground
Community management works the relationship: editorial line, publishing calendar, engagement, moderation, replies, handling a sensitive moment. Digital marketing encompasses that relationship and adds the full acquisition chain: positioning, search visibility, paid campaigns, conversion journeys, performance analysis and budget arbitration. One is learnt in weeks, the other settles over two years.
The programme and the short format
| Criterion | Digital Marketing | Community Management |
|---|---|---|
| What is awarded | Bachelor's degree | Course attendance certificate |
| Duration | 2 years | 2 months |
| Weekly workload | 20 h per week | 8 h per week |
| Teaching blocks | 7 | 4 |
| Supervised hours | 1200 h | 40 h |
| Credits | 120 credits | 4 credits |
| Fees | 4 600 000 GNF per year | 1 000 000 GNF in total |
The blocks, brought to scale
- Digital Marketing
- 7 (64 %)
- Community Management
- 4 (36 %)
The capabilities targeted on each side
Digital Marketing
- Build an acquisition strategy that fits a real budget
- Produce and distribute content that serves a commercial objective
- Improve the organic visibility of a site and its content
- Measure performance and allocate spend accordingly
Community Management
- Define an editorial line you can sustain over time
- Produce regular content with limited means
- Moderate and reply, including under pressure
- Report on activity and its effect
How to arbitrate
- 01
Name your first deliverable
A publishing calendar held and an active community: the short format gets there in a few weeks.
- 02
Name your indicator
An acquisition cost to steer and a budget to arbitrate: the full programme covers the chain that produces them.
- 03
Add them up, if both speak to you
The short format can come first and its blocks are reviewed on entry to the programme: the trajectory stays open.
The questions we get asked
Is the short format enough for a first role?
It equips the daily running of a community and leaves you with work produced during the course, which you present as it stands.
Does the programme also cover social media?
Yes, as one of its blocks, alongside search visibility, paid campaigns and performance analysis.
Are both taken while working?
Yes: the table gives both weekly loads and both paces, each compatible with an ongoing job.
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