Skills
Search visibility and content strategy
Organic search brings an audience that renews itself without a daily advertising budget. Search intent, technical structure, useful content and internal linking: four levers that lift a site and keep it there.
The audience that returns without a daily budget
A paid campaign stops the day the budget stops; a well-ranked page keeps bringing visitors years after publication. That difference in nature is why search visibility is treated as an investment. The method is stable: start from real search intent, produce the page that answers it better than the others, make it technically readable and connect it to the rest of the site. The programme teaches it with the measurement that makes trade-offs possible.
- Identify a market's search intents and rank them
- Structure a site so a search engine understands its organisation
- Produce a page that answers better than the results already ranking
- Measure positions, acquired traffic and the conversions obtained
The blocks that build it
The skill is built block after block, in the order of the years. You see here exactly where it is taught, and for how many taught hours.
| Teaching block | Programme | Taught hours | Year |
|---|---|---|---|
| Search visibility and content | Digital Marketing | 220 h | Year 1 |
| Visibility and tracking | Website Creation | 15 h | Year 1 |
| Content and social media | Digital Marketing Essentials | 10 h | Year 1 |
| Marketing fundamentals and the customer journey | Digital Marketing | 220 h | Year 1 |
How far you go
You build and steer a site's visibility strategy over twelve months, with its quantified targets. The ambition of a skill is measured by the act it authorises, then by the volume behind it.
- teaching blocks
- 4
- of taught instruction
- 465 h
- credits in total
- 46
- professional qualifications concerned
- 3
Catalogue rule: one credit is twenty-five hours of work, ten of them taught.
The programmes that teach it
Durations, levels and real fees, read from the official catalogue when this site is built.
| Programme | Level | Duration | Fees |
|---|---|---|---|
| Digital Marketing | Bachelor's degree | 2 years | 4 600 000 GNF per year |
| Website Creation | Short course | 3 months | 1 400 000 GNF in total |
| Digital Marketing Essentials | Short course | 2 months | 1 100 000 GNF in total |
Its value in a role
A skill takes on value the moment an employer recognises it on a job title.
| Professional qualification | Target occupation | Level | Taught volume |
|---|---|---|---|
| Marketing Assistant and Community Manager | digital communications officer | 4 · Skilled employee and operative | 400 h |
| E-commerce and Back-office Assistant | e-commerce officer, back-office assistant | 4 · Skilled employee and operative | 600 h |
| Chief Sales and Marketing Officer | sales director, marketing director | 7 · Expert and executive | 700 h |
What applicants ask
How long before results appear?
The block teaches you to separate quick wins — technical structure, existing pages to fix — from durable rankings, built over several months of regular publishing.
Do I need to code to work on it?
The technical side is handled through vocabulary shared with development teams. The website creation block supplies that vocabulary in fifteen taught hours.
Is local search covered?
Yes, with the sub-region's habits: search from a phone, French-language queries, business listings and local reviews.
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