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Institute of Advanced Technological and Commercial Studies

Sectors

Trade and retail

From retail shops to distribution networks, margin is made on assortment, stock control, customer relations and, increasingly, online presence.

What actually happens there

From retail shops to distribution networks, margin is made on assortment, stock control, customer relations and, increasingly, online presence.

  • Selling, advising and building customer loyalty
  • Assortment and supply management
  • Till operations, payments and takings tracking
  • Commercial activation and promotions
  • Online selling and remote after-sales service

Available depth, by area

This field draws on 70 catalogue modules across 3 areas. The volumes below come from the repository and are recounted at every publication.

Marketing
27 (39 %)
Entrepreneurship
32 (46 %)
Design
11 (16 %)
Total: 70 modules
AreaModulesOf which open from the start
Marketing278
Entrepreneurship3211
Design112

The posts the sector opens

Digital is the fastest route: a shop that can show itself online and process its orders doubles its playing field.

Each corresponds to a professional qualification in the filed catalogue.

named roles
4
activities listed
5
linked programmes
4
  • E-commerce and digital back-office assistant
  • Marketing assistant and community manager
  • Industrial stores and stock manager
  • SME management assistant

Your route, with the figures

Every row is read from the official catalogue: duration, taught hours and the amount in Guinean francs are those that bind you, and they change here the day they change there. The total credits represented by these programmes is 188.

ProgrammeDurationTaught hoursFees
Digital Marketing2 years1 200 h4 600 000 GNF per year
Digital Marketing Essentials2 months40 h1 100 000 GNF in total
Community Management2 months40 h1 000 000 GNF in total
Entrepreneurship18 months600 h4 400 000 GNF per year

What you want to know

Do I need a website to sell online?

Social networks and marketplaces are enough to start, and the track teaches how to run them. A site comes later, when volume justifies it.

Can I train my existing team?

Yes. Short formats are designed for that, and the business area details the setup for a group.

Is till management covered?

It is covered through business management: takings tracking, reconciliation, keeping supporting documents and reading a trading account.

Trade and retail — Sectors | IHETC — IHETC