Sectors
Trade and retail
From retail shops to distribution networks, margin is made on assortment, stock control, customer relations and, increasingly, online presence.
What actually happens there
From retail shops to distribution networks, margin is made on assortment, stock control, customer relations and, increasingly, online presence.
- Selling, advising and building customer loyalty
- Assortment and supply management
- Till operations, payments and takings tracking
- Commercial activation and promotions
- Online selling and remote after-sales service
Available depth, by area
This field draws on 70 catalogue modules across 3 areas. The volumes below come from the repository and are recounted at every publication.
- Marketing
- 27 (39 %)
- Entrepreneurship
- 32 (46 %)
- Design
- 11 (16 %)
| Area | Modules | Of which open from the start |
|---|---|---|
| Marketing | 27 | 8 |
| Entrepreneurship | 32 | 11 |
| Design | 11 | 2 |
The posts the sector opens
Digital is the fastest route: a shop that can show itself online and process its orders doubles its playing field.
- named roles
- 4
- activities listed
- 5
- linked programmes
- 4
Each corresponds to a professional qualification in the filed catalogue.
- E-commerce and digital back-office assistant
- Marketing assistant and community manager
- Industrial stores and stock manager
- SME management assistant
Your route, with the figures
Every row is read from the official catalogue: duration, taught hours and the amount in Guinean francs are those that bind you, and they change here the day they change there. The total credits represented by these programmes is 188.
| Programme | Duration | Taught hours | Fees |
|---|---|---|---|
| Digital Marketing | 2 years | 1 200 h | 4 600 000 GNF per year |
| Digital Marketing Essentials | 2 months | 40 h | 1 100 000 GNF in total |
| Community Management | 2 months | 40 h | 1 000 000 GNF in total |
| Entrepreneurship | 18 months | 600 h | 4 400 000 GNF per year |
What you want to know
Do I need a website to sell online?
Social networks and marketplaces are enough to start, and the track teaches how to run them. A site comes later, when volume justifies it.
Can I train my existing team?
Yes. Short formats are designed for that, and the business area details the setup for a group.
Is till management covered?
It is covered through business management: takings tracking, reconciliation, keeping supporting documents and reading a trading account.
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