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Institute of Advanced Technological and Commercial Studies

Sectors

Media, communications and creative industries

Radio, television, agencies, studios and independent creators produce a growing share of what the country watches and reads. Digital production has become their common foundation.

The sector day to day

Radio, television, agencies, studios and independent creators produce a growing share of what the country watches and reads. Digital production has become their common foundation.

  • Producing written, visual and audio content
  • Graphic design and identity application
  • Community management and audience development
  • Advertising sales and advertiser relations
  • Multichannel distribution and reach measurement

The occupations present in the field

Graphic production and community management can be practised from the first weeks, and the work produced directly forms a portfolio.

Each corresponds to a professional qualification in the filed catalogue.

named roles
4
activities listed
5
linked programmes
4
  • Graphic designer and production operator
  • Marketing assistant and community manager
  • Web development and integration technician
  • SME management assistant

What you build on

This field draws on 55 catalogue modules across 3 areas. The volumes below come from the repository and are recounted at every publication.

Design
11 (20 %)
Marketing
27 (49 %)
Development
17 (31 %)
Total: 55 modules
AreaModulesOf which open from the start
Design112
Marketing278
Development175

What you take to get there

Every row is read from the official catalogue: duration, taught hours and the amount in Guinean francs are those that bind you, and they change here the day they change there. The total credits represented by these programmes is 250.

ProgrammeDurationTaught hoursFees
Community Management2 months40 h1 000 000 GNF in total
Digital Marketing2 years1 200 h4 600 000 GNF per year
User Experience Design and Digital Creation2 years1 200 h4 800 000 GNF per year
Website Creation3 months60 h1 400 000 GNF in total

The questions we are asked

Do I need professional equipment?

A standard computer and a phone are enough for every track. The tools taught are chosen to stay accessible.

Can I work for myself?

It is the sector's most common case, and the entrepreneurship track provides the framework: offer, pricing, client relations, invoicing.

Is audience measurement taught?

Yes: what is counted, what it means, and how to turn it into an editorial decision rather than a mere table.

Media, communications and creative industries — Sectors | IHETC — IHETC