Skip to main content
Institute of Advanced Technological and Commercial Studies

Resources

Spotting a misleading analysis

Four mechanisms explain most false conclusions drawn from real data: sample selection, choice of denominator, confusing correlation with causation, and the truncated axis. Spotting them takes seconds.

Four questions to ask any chart

Who was counted, and who is missing? A satisfaction rate computed on customers who replied describes the respondents, not the customer base. What is the percentage computed on? Changing the denominator changes the conclusion without changing a single data point. Do things that move together actually cause one another? A third variable often explains both. Does the axis start at zero? A compressed scale manufactures a dramatic slope from an ordinary variation.

  • The scope counted, stated before the result
  • The denominator, displayed next to the percentage
  • The comparison period, chosen before looking at the figures
  • The axis origin, visible on the chart
  • The data's source and date, carried on the figure

The mechanism, its telltale sign, the counter

This table reflects the block devoted to the subject in the decision-makers' certificate. Each row is checked with one question, asked out loud in a meeting.

MechanismTelltale signThe check
Selection effectA rate computed on volunteers or respondentsAsk for the full scope and the number of non-responses
Chosen denominatorA percentage with no reference setRebuild the raw count and recompute
Correlation read as causeTwo lines rising togetherLook for a common variable, test a separate period
Truncated axisA steep slope on a small variationRedraw the axis from zero and re-read the conclusion
Chosen periodA comparison starting at a troughCompare across several periods of equal length

Where this skill is taught

Dedicated block of the decision-makers' certificate.

taught hours on the subject
30

Estimation, testing, regression, experimental design.

hours of applied statistics
240

Graphical grammar, narrative, communicating uncertainty.

hours on presentation
160

Frequent questions

Do these checks require statistics?

The four main checks are a matter of careful reading and need no formalism. Statistical methods take over to quantify uncertainty or establish an effect, and they have dedicated blocks in the data programmes.

How do I present uncertainty without losing my audience?

By giving a range and the decision it supports. « Between this and that level, we add staff » is remembered and applied, where an isolated interval stays abstract. That is what the presentation block covers.

How do I ask these questions without challenging the author?

By asking them of the chart rather than of the person: asking for the scope counted and the denominator is a matter of reading, not of trust. Phrased that way, they become a team practice everyone applies to their own figures.

Spotting a misleading analysis — Resources | IHETC — IHETC