Careers
Chief sales and marketing officer
Choosing markets, positioning the offer, setting prices and organising the sales force: the chief sales and marketing officer decides the company's growth and the resources devoted to it.
Deciding where the company competes
Strategy starts with a choice of markets and segments: those you genuinely serve, those you leave. Positioning follows, and with it pricing policy, which commits margin across several years. The sales organisation turns those choices into territories, targets and hired profiles. Marketing feeds the whole, now as much through digital channels as through field presence. Steering runs on a few indicators followed with consistency.
- Choose markets and a positioning that holds over time
- Set a pricing policy and control its exceptions
- Organise a sales force by territory and segment
- Steer growth and profitability through a stable indicator set
The markets to be led
- Fast-moving consumer goods and distribution networks
- Financial services, telecoms and insurance
- Industry and capital goods trading
- Business services and technical provision
- Regional groups expanding across several countries
The four figures that decide
How long, how many hours in the room or online, how many credits, for what level of responsibility: those four answers are enough to know whether the programme fits your calendar and your plan. They sit here, at the top of the page, rather than at the end of a call with an adviser.
- qualification level
- 7
- months of programme
- 9
- taught hours
- 700 h
- credits
- 70
- competency blocks
- 5
Expert and executive
Led by an instructor.
1 credit = 25 h of work, 10 of them taught.
Framework of the « Chief Sales and Marketing Officer » qualification, code TP66.
How the framework is built
A professional qualification reads through its blocks: they state what the holder can run alone, and under what conditions. The hours attached to each block show where the framework places the effort. That distribution is a design decision, it is published as such, and it compares block by block with any other programme.
| Competency block | What it covers | Taught hours |
|---|---|---|
| Market and brand strategy | Diagnosis, strategic segmentation, positioning, portfolio, pricing | 200 h |
| Growth and development | New markets, channels, partnerships, international, acquisition | 180 h |
| Leading sales and marketing teams | Organisation, sizing, compensation, performance culture | 170 h |
| Economic steering | Budget, margin, forecasting, commercial investment trade-offs, board reporting | 100 h |
| Executive conduct | Committing to a growth plan, correcting a trajectory in public | 50 h |
Reaching commercial leadership
The path to this occupation is chosen on facts: how long, how many hours with an instructor, how many recognised credits and what amount in Guinean francs. The table gathers them for every open option, in the order a candidate reviews them before filing an application.
| Programme | Duration | Credits | Taught hours | Fees |
|---|---|---|---|---|
| Digital Marketing · Bachelor's degree | 2 years | 120 | 1200 h | 4 600 000 GNF per year |
| Business Management programme — Bac+3 level · Bachelor's degree | 3 years | 180 | 1800 h | 4 800 000 GNF per year |
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