Glossary
Search engine optimisation: being found by those who search
Search engine optimisation gathers the choices that make content findable by a search engine: intent served, clear structure, fast pages and coherent internal linking. Search intent drives everything else.
Serving a search intent
Search engine optimisation makes a page findable by the people typing a precise query. The first lever is editorial: the page answers the expressed intent better than the others do. Then come structure, which makes the content readable to an engine, technical performance, and internal linking, which connects pages around a shared subject. The marketing field holds 27 modules in the catalogue.
- Search intent drives everything else
- Structure, performance and linking extend the editorial work
- 27 modules in the catalogue's marketing field
The four levers, in order
The Digital Marketing programme has candidates build a full site structure around a set of intents, then measures the audience reached page by page. The Digital Marketing Essentials course installs the basic move: identify the intent, write the page that answers it, and link the pages together.
- 01
1 — The intent
What the person is genuinely after behind the words they type: that is the question the page answers.
- 02
2 — The page
Content that treats the subject fully, structured by headings that follow the reader's reasoning.
- 03
3 — The technical side
Fast page, stable address, structured data: what makes the content usable by an engine.
- 04
4 — The linking
Pages on the same subject link to each other and form a coherent whole, readable end to end.
Courses that work on it
2 catalogue programmes put “Search engine optimisation” to work: 124 credits and 1240 taught hours in total. The official rule holds throughout — one credit stands for 25 hours of work, 10 of them taught. Every line below is recomputed from the programme page: level, duration, credits, taught volume and fees in Guinean francs appear exactly as filed in the official catalogue.
| Programme | Level | Duration | Volume | Fees |
|---|---|---|---|---|
| Digital Marketing | Bachelor's degree | 2 years | 120 credits · 1200 taught hours | 4 600 000 GNF per year |
| Digital Marketing Essentials | Short course | 2 months | 4 credits · 40 taught hours | 1 100 000 GNF in total |
Quick answers
How long before an effect shows?
Editorial work produces its first results over a few weeks and consolidates across several months of regular publishing.
Are technical skills needed?
The basics are enough: page structure, speed and addresses. The short course installs them in two months.
Is the subject worth it for a small organisation?
It is often the most accessible channel: one well-written page on a precise intent keeps working continuously.
Explore next
- CreditThe credit at IHETC: 25 hours of work of which 10 are taught, the official catalogue rule, and what 180 credits represent across a full programme.
- Course unitThe course unit at IHETC: content, hours, credits and its own assessment. The 181 units published in the catalogue, with their teaching year.
- Competency blockCompetency block: definition, hours and role within the 72 IHETC professional qualifications. 360 blocks published, each certifiable separately.
- ModuleTraining module at IHETC: definition, duration, place within a programme and within the 13 fields of the vocational catalogue.
- Taught hourTaught hour: definition, volume guaranteed per credit and total published on every IHETC programme. 24150 taught hours in the catalogue.
- Independent studyIndependent study in an IHETC programme: 15 hours per credit, the weekly load announced per programme, and how to organise it.