Compare
Marketing essentials or the full programme
The same field, two very different commitments. A few weeks to hold the main levers and launch a first campaign, or two years to run the whole acquisition chain and its budget. Here are both, with their volumes, credits and fees.
The same field, two depths
The short format takes the levers that produce a quick result: online presence, content, social media, a first paid campaign, reading basic indicators. The full programme covers all of that and adds brand strategy, advanced search visibility, conversion journeys, performance analysis, budget arbitration and a capstone project. The first equips a need you have today, the second forms a trade you will practise for years.
Two formats from the same field
| Criterion | Digital Marketing Essentials | Digital Marketing |
|---|---|---|
| What is awarded | Course attendance certificate | Bachelor's degree |
| Duration | 2 months | 2 years |
| Weekly workload | 8 h per week | 20 h per week |
| Teaching blocks | 4 | 7 |
| Supervised hours | 40 h | 1200 h |
| Credits | 4 credits | 120 credits |
| Fees | 1 100 000 GNF in total | 4 600 000 GNF per year |
The supervision gap, in one bar
- Digital Marketing Essentials
- 40 (3 %)
- Digital Marketing
- 1200 (97 %)
The posts each one opens
Digital Marketing Essentials
- Marketing your own business
- Marketing assistant
- Junior communication officer
Digital Marketing
- Digital marketing officer
- Community manager
- Acquisition specialist
- SEO consultant
The marker that decides
The result expected of you
A campaign to launch this quarter: the essentials are enough and act fast. An annual acquisition budget to steer: the full programme covers it.
Where you stand today
In post with a specific need, the short format fits into the week. Building a career, the programme awards a level credential.
The possible sequence
Essentials first, programme next: blocks already covered are reviewed at admission and recognised where they overlap.
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