Certifications
Certifying a digital marketing skill
The field is judged on campaigns run and figures held. The documents awarded here attest design, distribution, measurement and budget arbitration, with the supervised volume that prepared them.
What a sales director looks at
A sales director does not hire an online presence, they hire the ability to bring in customers and account for it. The awarded document attests those acts: building an offer, producing the content, distributing it, measuring, and arbitrating a budget between two channels. It is checked online, which beats a portfolio whose real author is hard to establish.
- Build an offer and address it to the right segment
- Produce content and hold a publishing schedule
- Run a community and handle a public complaint
- Measure a campaign against indicators stated in advance
- Arbitrate a budget across channels and defend the call made
Supervised hours across the full scale
- professional qualifications
- 4
- credits combined
- 260
- supervised
- 2600 h
- catalogue programmes
- 3
From community management to leadership
| Professional qualification | Duration | Credits | Supervised hours | Blocks |
|---|---|---|---|---|
| Marketing Assistant and Community Manager | 6 months | 40 | 400 h | 5 |
| Business Development Manager | 10 months | 70 | 700 h | 5 |
| Sales Manager | 1 year | 80 | 800 h | 5 |
| Chief Sales and Marketing Officer | 9 months | 70 | 700 h | 5 |
One programme, two short formats
The two short formats install one isolated capability in a few weeks; the long programme installs the whole function. All three award a document verifiable online.
| Programme | Duration | Credits | Supervised hours | Fees |
|---|---|---|---|---|
| Digital Marketing | 2 years | 120 | 1200 h | 4 600 000 GNF per year |
| Digital Marketing Essentials | 2 months | 4 | 40 h | 1 100 000 GNF in total |
| Community Management | 2 months | 4 | 40 h | 1 000 000 GNF in total |
Employer questions
Is a short format enough to hold a post?
It installs one precise capability, with its attestation and its supervised volume, which is often what a small organisation is looking for. For a whole function, the professional qualification scale starts at level 4 and the catalogue holds 20 at that level.
How does an employer check a document in this field?
Through the reference carried on the document, opened on the public page. It shows the validated competencies one by one: the employer therefore sees whether the person was assessed on campaign measurement, on community work, or on both.
Do the two short formats combine?
Their credits add up and carry over into a longer path, at 10 supervised hours per credit. Each also awards its own attestation, usable immediately.
Which function matches level 7?
Expert and executive: the person sets the commercial strategy and answers for it before general management. The matching qualification represents 70 credits and 700 supervised hours.
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