Resources
Building a small company website
A successful company website comes down to a few pages answering the questions people actually ask: what you do, for whom, at what price, and how to reach you. Everything else is added later, once the audience is measured.
The four pages that carry the essentials
A home page saying in one sentence what you sell and to whom. An offer page detailing each service with its price or range. A proof page showing one completed job, described by its brief and its result. A contact page with a short form, a tappable number and an address. Those four pages take one afternoon of writing and cover almost every visit: the rest of the site is built afterwards, on what audience measurement reveals.
- A home sentence naming the offer and the target customer
- Prices shown, or a range you stand behind
- One completed job, told through its brief and its result
- A contact reachable in one tap from a phone
- A load time that holds on an ordinary mobile network
From blank page to publication
- 01
Set the site's purpose
A call, a completed form, a shop visit: the purpose decides everything else, starting with the structure.
- 02
Write before designing
Text carries the information, layout serves it. Writing first avoids filling blocks out of obligation.
- 03
Build light pages
Semantic structure, restrained styling, responsive layout: the site stays readable on any device.
- 04
Publish properly
A domain in your own name, hosting, a security certificate, a working contact form.
- 05
Measure and adjust
Pages viewed and enquiries received guide what comes next. You add what the measurement calls for.
The short format covering the whole chain
Four blocks, from design to audience measurement. Total volume and credits read directly, and the fee is on the programme page.
| Teaching block | Year | Hours | Credits |
|---|---|---|---|
| Design and content | 1 | 15 h | 2 |
| Building the pages | 1 | 15 h | 2 |
| Going live | 1 | 15 h | 1 |
| Visibility and tracking | 1 | 15 h | 1 |
Questions from business owners
Do I need a domain in my own name?
Yes, and it is the project's most durable decision: the domain carries your professional email address, your search presence and your reputation. It follows you from one host to another, and it transfers with the business.
How many pages to start with?
Four are enough to open: home, offer, proof, contact. An extra page becomes justified as soon as a question comes back several times a week — the best writing signal there is.
How do I know the site is working?
By tracking two figures: visits received and enquiries received. Their ratio states the site's performance, and it compares month to month. The audience-measurement block installs that tooling.
Explore next
- Mobile applicationsCross-platform mobile development: single codebase, offline operation, synchronisation, store publication and version tracking.
- Designing an interfaceUser research, information architecture, visual hierarchy, component states and usability testing: the interface design method.
- Digital accessibilityContrast, keyboard navigation, screen readers, low bandwidth: accessibility checks and how to fold them into everyday work.
- Component systemsDesign tokens, component libraries, documentation and hand-off to development: building an interface system that holds at scale.
- Writing for the webWeb writing techniques: information first, headings that answer, short sentences, the words readers use, clear calls to action.
- Search visibilityKeyword research, answering content, technical optimisation and internal linking: the organic search method applied to a small company.