- Target occupation
- sales director, marketing director
- Level
- 7 — Expert and executive
- Duration
- 9 months
- Taught hours
- 700 h
- Credits
- 70
Framework
Competency blocks
Each block is assessed separately and stays acquired. That is what lets you resume an interrupted path without starting over.
Market and brand strategy
200 hours
Diagnosis, strategic segmentation, positioning, portfolio, pricing
Growth and development
180 hours
New markets, channels, partnerships, international, acquisition
Leading sales and marketing teams
170 hours
Organisation, sizing, compensation, performance culture
Economic steering
100 hours
Budget, margin, forecasting, commercial investment trade-offs, board reporting
Executive conduct
50 hours
Committing to a growth plan, correcting a trajectory in public
Questions
How is this title awarded?
Through a workplace simulation before a panel of practitioners, together with a professional portfolio recording what you actually produced. An occupation is proven by practising it, not on paper.
What employment rate do you publish?
None, and that is deliberate: no cohort has yet completed this title. The six-month employment rate is this family's own indicator, and we will publish it once a cohort has produced one — not before. An invented figure here would be the first thing an employer checks.