- Target occupation
- art director, creative director
- Level
- 7 — Expert and executive
- Duration
- 9 months
- Taught hours
- 700 h
- Credits
- 70
Framework
Competency blocks
Each block is assessed separately and stays acquired. That is what lets you resume an interrupted path without starting over.
Brand direction and identity
200 hours
Brand platform, visual territory, cross-media consistency, evolution
Creative and team direction
190 hours
Briefs, creative arbitration, leading creatives, suppliers, budget
Production and industrialisation
160 hours
Production chain, AI-assisted creation: uses, limits, rights, quality
Communication strategy
100 hours
Marketing alignment, channels, impact measurement, image management
Executive conduct
50 hours
Defending a creative direction before an executive board, deciding
Questions
How is this title awarded?
Through a workplace simulation before a panel of practitioners, together with a professional portfolio recording what you actually produced. An occupation is proven by practising it, not on paper.
What employment rate do you publish?
None, and that is deliberate: no cohort has yet completed this title. The six-month employment rate is this family's own indicator, and we will publish it once a cohort has produced one — not before. An invented figure here would be the first thing an employer checks.