Professional certification
Executive Education
Project Management Certificate
Frame, steer and deliver — a proven method, in six months.
- Framing
- Planning
- Risk management
- Scrum
6 months12 h/week
2 900 000 GNF in totalView curriculum
IHETC Executive Education
Digital Marketing Essentials
Attract customers online on a controlled budget.
- Entry level
- Short course
- Award
- Course attendance certificate
- Duration
- 2 months
- Actual work
- 8 h/week
- Pace
- Self-paced
- Tuition
- 1 100 000 GNF in total
The short, operational version of our digital marketing programme, aimed at retailers, freelancers and small-business managers who run their own communication.
Learning objectives
- Define an offer and an audience before communicating
- Maintain a consistent presence on the right channels
- Launch a first paid campaign without wasting budget
- Measure what each channel actually returns
Curriculum
40 hours · 4 credits
Year 140 hours
Audience and positioning
10 hours · 1 credits
Ideal customer, value proposition and differentiating message.
Content and social media
10 hours · 1 credits
Editorial calendar, short formats, mobile photography and community animation.
Advertising and acquisition
10 hours · 1 credits
First campaign, targeting, daily budget and reading the results.
Measurement and trade-offs
10 hours · 1 credits
Simple indicators, acquisition cost and the decision to stop or scale.
Real prerequisite
What follows is assumed and will not be explained again. If most of it is foreign to you, this is not the right entry point — better to know now than at the final assessment.
No technical prerequisite. An active professional account on at least one social network serves as the practice ground.
Entry requirements
- Open to all
- No prerequisites
Career outcomes
- Marketing your own business
- Marketing assistant
- Junior communication officer
Skills acquired
- Positioning
- Content
- Online advertising
- Measurement
Executive Education
Other programmes in this school
Professional certification
Executive Education
Applied AI for Business Certificate
Move from talking about AI to measurable gains.
- AI use cases
- Value analysis
- Data governance
- Change management
4 months12 h/week
3 200 000 GNF in totalView curriculum
Professional certification
Executive Education
Digital Transformation Certificate
Lead the digital change of a whole organisation.
- Diagnosis
- Roadmap
- Governance
- Change management
6 months12 h/week
3 600 000 GNF in totalView curriculum