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Institute of Advanced Technological and Commercial Studies

IHETC Executive Education

Community Management

Run a community that replies, returns and recommends.

Entry level
Short course
Award
Course attendance certificate
Duration
2 months
Actual work
8 h/week
Pace
Self-paced
Tuition
1 000 000 GNF in total

A short programme in community management: editorial line, content production, moderation and handling difficult situations, applied to the platforms actually used across the continent.

Learning objectives

  • Define an editorial line you can sustain over time
  • Produce regular content with limited means
  • Moderate and reply, including under pressure
  • Report on activity and its effect

Curriculum

40 hours · 4 credits

Year 140 hours

  1. Editorial line

    10 hours · 1 credits

    Tone, topics, frequency and a realistic publishing calendar.

  2. Content production

    10 hours · 1 credits

    Visuals, short mobile video, copywriting and free tools.

  3. Engagement and moderation

    10 hours · 1 credits

    Replies, community rules, handling negative comments and crises.

  4. Measurement and reporting

    10 hours · 1 credits

    Engagement indicators, monthly review and recommendations.

Real prerequisite

What follows is assumed and will not be explained again. If most of it is foreign to you, this is not the right entry point — better to know now than at the final assessment.

No technical prerequisite. You need to write correct French: the course works on tone, not on spelling.

Entry requirements

  • Open to all
  • Comfortable writing is a plus

Career outcomes

  • Community manager
  • Communication assistant
  • Freelance social media manager

Skills acquired

  • Editorial line
  • Content creation
  • Moderation
  • Reporting

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Community Management — IHETC