Professional certification
Executive Education
Project Management Certificate
Frame, steer and deliver — a proven method, in six months.
- Framing
- Planning
- Risk management
- Scrum
6 months12 h/week
2 900 000 GNF in totalView programme
IHETC Academy
Marketing and sales — 27 modules
Customer acquisition, digital communication, selling and retention. The field covers the channels actually used in the sub-region — instant messaging, social networks, structured word of mouth — rather than tools designed for other markets.
What this field covers
Customer acquisition, digital communication, selling and retention. The field covers the channels actually used in the sub-region — instant messaging, social networks, structured word of mouth — rather than tools designed for other markets.
- modules in the catalogue
- 27
- at beginner level
- 8
- at intermediate level
- 19
- at advanced level
- 0
None to date — we display it rather than hide it.
How this field breaks down
The base is an intermediate plateau. Where the « advanced » column is empty, it stays on display: that is the most useful information here.
- Beginner
- 8 (30 %)
- Intermediate
- 19 (70 %)
- Advanced
- 0 (0 %)
Why this field matters here
Here, marketing runs mostly through the phone and a messaging app, not a brochure website. Training that starts with search optimisation for a site nobody visits has the wrong channel and the wrong budget.
Target roles
What these people actually do once in role — not the title on the payslip.
Digital communications officer
They maintain a steady presence and measure what it returns. Consistency beats creativity in the first six months.
Field sales representative
They turn a contact into an order and document the cycle. Written follow-up is what separates a good seller from a lucky one.
Customer relations manager
They organise response, follow-up and complaints. The role pays off most where repeat business drives margin.
Where to start
Order matters more than volume: a module taken at the wrong time is a module wasted.
- 01
1 — Offer and message
Who you speak to, and exactly what you promise.
- 02
2 — Channels and consistency
Pick two channels and keep them, rather than six and drop them.
- 03
3 — Measurement and retention
Count what counts: acquisition cost, repeat rate, referral.
Questions about this field
Do I need an ad budget to apply this?
No. Most of the path covers levers with no media spend: clarity of the offer, consistency of presence, follow-up of existing contacts. Paid advertising comes last, because it amplifies a message — it does not fix one.
How long before it has an effect?
Expect three to six months of steady presence before a channel produces anything other than noise. That delay is not the method being slow: it is how long an audience takes to recognise a sender. Training that promises a result in three weeks is selling a campaign, not an acquisition system.
The catalogue
Professional certification
Executive Education
Applied AI for Business Certificate
Move from talking about AI to measurable gains.
- AI use cases
- Value analysis
- Data governance
- Change management
4 months12 h/week
3 200 000 GNF in totalView programme
Professional certification
Executive Education
Digital Transformation Certificate
Lead the digital change of a whole organisation.
- Diagnosis
- Roadmap
- Governance
- Change management
6 months12 h/week
3 600 000 GNF in totalView programme
Short course
Executive Education
Advanced Excel
The tool everyone thinks they know, finally mastered.
- Formulas
- Pivot tables
- Macros
- Dashboards
2 months8 h/week
900 000 GNF in totalView programme
Short course
Executive Education
Introduction to Programming
Write your first useful program, with no prior background.
- Python
- Algorithms
- Automation
3 months8 h/week
1 200 000 GNF in totalView programme
Short course
Executive Education
Website Creation
Put a professional site online, from domain to hosting.
- HTML
- CSS
- Hosting
- SEO
3 months8 h/week
1 400 000 GNF in totalView programme
Short course
Executive Education
Digital Marketing Essentials
Attract customers online on a controlled budget.
- Positioning
- Content
- Online advertising
- Measurement
2 months8 h/week
1 100 000 GNF in totalView programme
Short course
Executive Education
Community Management
Run a community that replies, returns and recommends.
- Editorial line
- Content creation
- Moderation
- Reporting
2 months8 h/week
1 000 000 GNF in totalView programme
Professional certification
Executive Education
Certificate in Industrial Site Safety Management
Run a site's safety, contractors included, and be able to prove it.
- Risk analysis
- Prevention plan
- Safety induction
- Record keeping
6 months12 h/week
3 800 000 GNF in totalView programme
Professional certification
Executive Education
Certificate in OHADA Finance and Compliance
Produce accounts that pass audit — and explain them to management.
- OHADA framework
- Year-end close
- Audit file
- Financial analysis
6 months12 h/week
4 200 000 GNF in totalView programme
Professional certification
Executive Education
Certificate in Artificial Intelligence for Business Decisions
Know what AI can do in your organisation — and turn down the projects that will fail.
- Use-case framing
- Project appraisal
- Data governance
- Change management
5 months12 h/week
3 600 000 GNF in totalView programme
Professional certification
Executive Education
Certificate in Leading Distributed Teams
Lead teams you do not see daily — without surveilling them.
- Checkable expectations
- Follow-up conversations
- Handling gaps
- Cross-site communication
4 months12 h/week
2 800 000 GNF in totalView programme